Morocco

Founded in 1993, KITEA has grown from a 300m² store with 5 employees into one of Morocco’s flagship brands. Today it operates with:
• Over 50,000 m² of sales area
• 33 stores in 16 cities across Morocco
• More than 1,000 employees
• 2 stores in sub-Saharan Africa

KITEA is recognized as a “Love-brand”, embraced by 90% of Moroccans.

Vision & Mission
• Introduce innovative concepts beyond traditional consumer habits
• Offer accessibility to comfort and modern living
• Provide an optimal quality/price ratio for daily better living

Furniture & Decoration Expertise
For almost 25 years, KITEA has dedicated itself to furniture and home décor, enabling people to express their personality, lifestyle, and comfort aspirations.

Strategic Growth
• 2008: Launch of the “KITEA GEANT” concept
• First store in Casablanca, 9,000 m²
• Expansion to other major cities in Morocco
• Doubling exhibition space through investments & training

Future Ambition
KITEA aims to strengthen its Moroccan network and expand across Africa, attracting new consumers with products that meet diverse needs and desires.