UCUZCULAR GIDA MAD.SAN. VE TİC. A.Ş.

Hayfene – A Legacy of Taste and Trust Since 1886

Hayfene’s story begins with a family trading heritage that dates back to the 1500s, spanning Istanbul, Egypt, and Malatya. In 1886, the foundations of our current business were laid by our ancestor Hacı Ali Efendi. Over generations, our name evolved—from being recognized by our forefathers’ names to becoming known as “Ucuzcular,” and today, we proudly operate under the brand name “Hayfene” as the fifth generation of our family legacy.

The name “Hayfene” comes from a traditional children’s game in Malatya, where kids gather food from neighbors to create a shared picnic. Inspired by this sense of togetherness, we aim to bring people around food, offering healthy and delicious products that foster unity and well-being.

We specialize in producing and selling a wide range of high-quality food products including spices, herbal teas, oils, sauces, dried fruits, and nuts. These are available through both digital channels and our retail stores.

Our customers include individuals, families, and institutions that prioritize quality and healthy living—ranging from top hotels and restaurants to gourmet food retailers across Turkey.

Hayfene is more than a brand—it’s a symbol of family heritage, unity, and trusted taste.