TURKISH Marketer

MASCO Group

Saudi Arabia

MASCO takes pride in being part of the immense transformations shaping today’s world, not only on the economic front but also socially. With the strong historical heritage of Saudi Arabia as a foundation, the Kingdom’s Vision 2030 drives us with purpose and determination to enhance and develop our services further. Today, MASCO is recognized as one of the strongest, most resilient, and highly professional construction companies in Saudi Arabia and the wider region. Our mission is to lead in creating a better life by building smart infrastructures that harmonize with nature, ensure environmental sustainability, and enrich the living standards of our communities. Among our major achievements is the development of Saudi Arabia’s first high-speed railway, a testament to our commitment to innovation and excellence. At the heart of our success lie our local communities, our talented workforce, and our esteemed clients. By combining our diverse portfolio with strategic global partnerships, we have evolved into an integrated platform that provides solutions not only for construction but for all types of infrastructure development projects. Today, as we stand on the threshold of a new era of growth and innovation, we remain committed to contributing to national and regional economies, creating social value, and shaping a prosperous shared future through public-private partnerships. MASCO was founded in 1968 by Mohammed Ali Alswailem, who began his career in the early 1950s at Aramco. This experience shaped his vision and led him to establish his own company in the mid-1960s, focusing on road construction. In 1984, Mohammed Al Ali Al Swailem Trading & Contracting Co. was officially registered as a Saudi limited liability company with a capital of SAR 3 million. In 2006, the capital increased to SAR 100 million, and in 2007 the company was transformed into a closed joint-stock company. In 2011, the capital further rose to SAR 550 million, solidifying its strong corporate foundation.

Universel Etanche

Algeria

UNIVERSEL ETANCHE, EURL is an Algerian company specialized in the import of construction materials, paints, coatings, and related products. We are committed to providing high-quality solutions that meet the needs of local and regional markets, ensuring diversity, reliability, and excellent after-sales service. Our vision is to be one of the leading suppliers in Algeria in the field of construction and finishing materials, and our mission is to deliver advanced products with world-class service standards.

KH Elite Architecture

Saudi Arabia

Khaled Hashem is a passionate Saudi architect and design director engaged in multiple contemporary projects for elite individuals and companies. Born in Britain, and having traveled extensively across Europe and the United States, he has been deeply influenced by the history and culture of architecture and lifestyle. He contributes to reshaping the local identity in Saudi Arabia’s modern vision by elevating the quality of life for individuals. He earned his Bachelor of Science in Architecture from King Fahd University of Petroleum and Minerals (KFUPM), and later obtained his MBA from the University of Business and Technology (UBT). In addition, he holds project management certifications such as CIPM and PMP. He is a licensed professional both locally (Saudi Council for Engineers - SCE) and internationally (American Institute of Architects - AIA). In September 2016, he founded KH Elite Architecture after co-founding two design firms. He began his professional career at leading Saudi companies such as Zuhair Fayez Partnership and Ewaan Residential. Khaled is recognized for his unlimited passion and dedication to innovative work, finding joy in designing spaces inside out – from remarkable architecture to the finest details. Today, KH Elite Architecture stands out through its noble mission of collaborating with talented design students, offering training programs, and continuously supporting well-known universities. The goal is to enhance the quality of local resources and positively utilize skills by offering jobs to those who meet Khaled Hashem’s elite criteria.

Saveto Group

Saudi Arabia

Saveto is a leading company inspired by the purpose of “building better,” designing, manufacturing, and distributing premium and sustainable products and solutions across diverse market sectors. With subsidiaries and factories across the MENA region, Saveto operates fully automated facilities with a robust infrastructure, ensuring fast, reliable service supported by world-class technical expertise and customer care. With more than 40 years of experience, Saveto offers innovative solutions developed in state-of-the-art R&D laboratories, addressing customers’ comprehensive needs and continuing its long-standing legacy of excellence. The company’s journey began in 1981 with the establishment of Saudi Vetonit, followed by a German partnership in 1986 that created Insuwrap, and in 1991, RAR Group fully acquired Saudi Vetonit, founding Saveto Group and becoming the exclusive owner of the Vetonit brand in MENA. Today, Saveto stands as one of the region’s strongest building materials producers, with subsidiaries in Egypt, Qatar, Kuwait, Oman, the UAE, and Jordan, in addition to its advanced R&D center in Riyadh and a modern plant in Rabigh. Through continuous investments in research, development, branding, value chain control, and sustainability, Saveto remains committed to innovation, quality, and customer satisfaction, driving its ambition to shape a better-built world.

Solb Steel

Saudi Arabia

Solb Steel is recognized as one of the ambitious and forward-looking companies in the steel industry. Founded on national values, global ideas, and future-oriented visions, the company has quickly established itself as a trusted player in the market. Its strong presence is reinforced by significant achievements within the industrial complex located in Jazan Economic City, in the southern region of Saudi Arabia. Equipped with modern production facilities, Solb Steel ensures precision and efficiency in every stage of steel manufacturing. Its highly qualified staff focuses on safety and quality, delivering sustainable performance across operations. By providing tailored solutions designed to meet the specific needs of various industries, the company aims to maximize customer satisfaction. With its advanced infrastructure, professional expertise, and innovative vision, Solb Steel holds a solid position in the steel sector.

Universal Building Materials Merchants CO LTD.

Saudi Arabia

Founded in 1977, UBM has been dedicated to delivering superior quality products and services to clients across Saudi Arabia and the MENA region. Its mission is to support project managers, design teams, and clients in finding the perfect solutions tailored to their needs, combining industry expertise with an inventive spirit. With over 3000 globally recognized products and solutions, UBM operates with integrity, passion, and recognition as a reliable partner in the building materials industry. The company is part of the Saveto Group, a subsidiary of Al Rashed Group, a leading conglomerate that plays a vital role in Saudi Arabia’s infrastructure, growth, and prosperity. Al Rashed Group leads in real estate development, building materials, cement and bulk materials, finishing materials, contracting, industrial products, automotive products, and food products, all with a commitment to excellence and integrity. UBM is proud to be a member of this distinguished group. Mission: To provide customers with the best value-for-money, the highest quality selection, ultimate convenience, and trustworthy partnerships. Vision: To be the region’s one-stop destination and the most customer-centric provider and consultancy in building materials, built on confidence and satisfaction.

Umm AlQura Cement Co. (UACC)

Saudi Arabia

Umm Al-Qura Cement Company is a Saudi Joint Stock Company registered in Riyadh, Saudi Arabia, under Commercial Registration No. 1010382514 dated July 7, 2013. According to the sub-commercial register, the “Umm Al-Qura Cement Company Factory” was issued under No. 4032044432 on 2 Rajab 1435H (May 2, 2014). The company operates under industrial license No. 1549 dated 5 Rajab 1435H (May 5, 2015), and is engaged in the production of black cement (Portland cement) and white cement. In addition, its activities include general contracting for buildings, installation works, construction of mechanical and electrical projects, management and operation of Portland and white cement factories, as well as wholesale and retail of its products and construction materials. The authorized and issued capital of the company amounts to SAR 550,000,000 divided into 55 million shares, each with a nominal value of SAR 10. In 2014, 50% of the company’s shares were offered for public subscription. Today, Umm Al-Qura Cement Company stands as a strong and trusted player in Saudi Arabia’s cement industry, backed by solid capital, high-quality products, and professional operations.

AlSafwa Cement Co.

Saudi Arabia

AlSafwa Cement Company was founded in 2007 in Jeddah, in the western region of Saudi Arabia, by Al-Khayat Group—pioneers in the building materials industry—together with Lafarge Group as a foreign partner. In February 2012, the company was further strengthened through the participation of the government sector, represented by the General Pension Agency and the General Organization for Social Insurance, which jointly acquired 50% of the company. By mid-2016, AlSafwa Cement Company became a fully national company after Khayyat Group acquired Lafarge’s shares. The company’s vision is to be the best-in-class cement supplier in its market, recognized by customers as the premier choice for service, values, innovation, quality, and people. It also strives to become an efficient provider of green energy solutions, reflecting its commitment to safety, community engagement, and human development, with a strong focus on Saudization. AlSafwa Cement invests heavily in the training and growth of local talent, aiming to empower the Saudi workforce while maintaining world-class standards. Furthermore, the company operates under an Integrated Management System certified by international standards, including Quality Management System (ISO 9001), Occupational Health & Safety Management System (ISO 45001), Environmental Management System (ISO 14001), Energy Management System (ISO 50001), and American Petroleum Institute Specification (API SPEC Q1). Today, AlSafwa Cement stands as a leading brand recognized for its excellence in quality, sustainability, safety, and community responsibility.

Bitumat Company Limited

Saudi Arabia

Bitumat Saudi Arabia operates manufacturing facilities covering more than 100,000 square meters and hosts one of the most advanced laboratories and roofing academies in the global waterproofing industry. Millions of square meters of Bitumat products have been installed across thousands of projects worldwide. Although officially founded in 1984, Bitumat’s roots trace back to 1975 when its founders entered the roofing and waterproofing industry in Saudi Arabia as dealers and applicators for a major U.S. manufacturer. The founders’ extensive experience in the industry inspired the vision of backward integration, transforming the company into not only an applicator but also a manufacturer. Their knowledge and partnerships with American and European manufacturers enabled them to adopt the most cost-effective and modern roofing and waterproofing technology: modified bitumen. The combination of meticulous research and practical experience also guided them to the best global sources of modified bitumen technology, machinery, raw materials, and formulations. Today, Bitumat is recognized as a leading provider of reliable waterproofing solutions worldwide, built on innovation, expertise, and decades of proven performance.

Al Kuhaimi Group

Saudi Arabia

Al Kuhaimi Group of Companies was established in 1975 with the founding of Al Kuhaimi Metal Industries in Dammam, Saudi Arabia. The growth and stability of the Saudi market in various sectors required the Group to respond to the emerging opportunities by diversifying its operations. Today, the Group serves multiple industries including construction, security and safety solutions, information technology, water treatment, oil and gas, process industries, and contracting. From the very beginning, its policy has been to provide clients with high-quality products supported by reliable after-sales service. The Group’s portfolio now includes a wide range of companies: Al Kuhaimi Metal Industries (KMI) – engineering and manufacturing of metal products, Al Kuhaimi Advanced Electronic Systems (KAES) – security system integration, audio-visual and communication solutions, SARIYA IT Co. LTD. – end-to-end IT distribution and services, SINAM Int’l – IT infrastructure and software applications, Technology Products & Services (TPS) – serving oil, gas, water, and petrochemical sectors, Remote Logistics Arabia (RLA) – logistics and catering services for offshore oil and gas installations, Al Kuhaimi Wood Industries (KWI) and Integrated Wood Industries (IWI) – specialized woodwork and joinery solutions, and Al Kuhaimi Maintenance and Retort Contracting (KMR) – a general contracting company with strong experience. The Group continues to serve clients successfully through its offices in Dammam, Khobar, Riyadh, Jeddah, Dubai, Abu Dhabi, Beirut, and Cairo, supported by an extensive distribution network. As part of its community contributions, the Group has always prioritized human resource development through training programs and balanced recruitment policies. Furthermore, it actively participates in community-focused initiatives and environmental care, expanding its role as a responsible corporate citizen.

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