TURKISH Marketer

Bahra Electric Company

Saudi Arabia

About Us Founded in 2008 in Saudi Arabia, Bahra Electric is a leading manufacturer of integrated electrical energy solutions. Our diverse product portfolio includes wires and cables, transformers, distribution systems, and earthing & lightning protection solutions. With a strong commitment to international quality standards, we proudly contribute to major infrastructure projects within the Kingdom and across global markets, serving as a trusted partner in building a sustainable energy future.

illus Lighting

Saudi Arabia

Founded in 2014, Illus Lighting is dedicated to enriching people’s life experiences through the power of light. The company emphasizes the importance of lighting in architecture, decoration, and furniture, believing that light not only enhances the beauty of spaces but also contributes to individual well-being and quality of life. Aware of today’s environmental challenges, Illus collaborates with world-class designers and engineers to deliver sustainable lighting solutions. Illus also owns two premium brands: Ilict, specializing in switches and sockets, and Hypnotek, offering smart solutions for modern living. With this approach, Illus Lighting provides consumers with innovative, elegant, and eco-friendly lighting experiences that elevate their lifestyle. Vision • To become the leading brand in transforming living spaces with sustainable and innovative lighting solutions. Mission • To improve people’s quality of life through the power of light. • To deliver environmentally responsible solutions by working with global design and engineering experts. • To offer refined and smart home experiences for quality-driven consumers. Contact Information Address: 3533 Old Al Kharj Road, Riyadh 14511, Saudi Arabia Email (Corporate): global@illuslighting.com Phone (KSA): +966 58 22 38 222 Email (Additional): john@gmail.com Phone (China): +86 138 2472 7949

Ultra Lighting Technology

Egypt

ULTRA Lighting Technology has been providing complete professional lighting solutions for all types of projects, driven by our belief in the powerful connections light creates between people. Our expertise extends beyond designing and manufacturing lighting fixtures – we focus on delivering tailored lighting solutions suited to every project. We continuously keep an eye on the latest discoveries in the lighting industry, ensuring our offerings remain innovative and up to date. Our brand initials, U, L & T, symbolize the power of light to connect people. At ULTRA, we believe in lighting culture before lighting fixtures. Our mission is to lead the local lighting industry by: Delivering project-specific lighting solutions. Introducing the latest lighting technologies to the market. Promoting lighting as a symbol of infinity and permanence, represented by endless dots reflecting photons within a circular shape.

AlTawakol NTT

Egypt

Altawakol NTT, a proud member of Altawakol Group, is a pioneer in manufacturing and delivering integrated solutions in Egypt’s electrical industries. With 26 years of successful achievements, the company has built a strong reputation through its inherited commitment to rigorous QA/QC standards. The company is accredited with ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ISO 50001:2018, EGAC-ISO 9001:2015, in addition to the Made in Egypt certificate. Its business is structured into three strategic units: Lighting, Steel, and Power, supported by six factories in Egypt. 🔹 Our Mission: To produce and deliver the highest quality products, solutions, and services that meet customer needs and exceed expectations, while partnering with world-class manufacturers to ensure cutting-edge technology, design, and reliability. 🔹 Our Vision: To be the supplier of choice for customers and the partner of choice for suppliers, living by our Customers-First value where satisfaction – from presales to aftersales – remains our top priority.

Saudi Diesel Equipment Company

Saudi Arabia

Established in 1978, Saudi Diesel Equipment Company (SDEC)—formerly known as Saudi Diesel Generators Company—is a key subsidiary of the Abduljawad Group of Companies. What began as a local manufacturer of generator sets and power-related accessories has evolved into a leading force in Saudi Arabia’s equipment and machinery industry. Over the decades, SDEC has strategically diversified its offerings to serve a wide range of sectors. Its portfolio now includes Construction Equipment, Lifting & Concrete Equipment, Parts & Attachments, PEAX Equipment Rental, Switchgear and Power, Airport Equipment, and Emission Control Solutions. The company remains recognized for its reliability, engineering excellence, and high-performance machinery. SDEC’s growth is further driven by partnerships with globally recognized brands, delivering a comprehensive and competitive product lineup. Key partners include Develon, Allison Transmission, PEAX Rental Equipment, Hyundai Everdigm, Bobcat, Mahindra, Daewoo, JAC, DY, Mitsubishi, TONLY,and Eminox. Our Vision "TO BE YOUR PREFERRED EQUIPMENT PROVIDER IN THE REGION" Our Mission Increase stakeholder value by aggressively pursuing growth and profit opportunities. Provide efficient, reliable and cost effective equipment solutions to the market. Support Saudi's aspirations through effective recruitment, education, and development programs. Ensure highest level of customer's satisfaction via continuous organizational enhancements. Drive success through competent, well-trained and motivated employees working in an ethical, safe and healthy environment. Increase Market Share by strengthening our presence and expanding into new areas of opportunities, based on solid business strategic planning.

EJAR (The Machinery Rental Alternatives Company)

Saudi Arabia

EJAR (The Machinery Rental Alternatives Company) is a Zahid Group company, headquartered in Jeddah with branches across the Kingdom of Saudi Arabia. EJAR provides both rental and sales of equipment that supports contractors, engineers, and construction companies in delivering their projects more efficiently. General construction and contracting Industrial manufacturing and utilities Commercial and residential building operations Road building and landscaping projects All EJAR equipment is safe, reliable, and incorporates the latest technology. The company also takes pride in its maintenance services, after-sales support, onsite assistance, expert advice, and operator training. Mission: To provide excellence in customer solutions by offering rental and sales alternatives, supported by a highly motivated workforce and global leading brands. Vision: To maintain market leadership through customer service, product availability, and growth, while aligning with the ambitions of Saudi Arabia’s Vision.

Elsewedy Industries Group.

Egypt

Founded in 1938 by Mr. Ahmed Sadek El Sewedy, El Sewedy Industries Group has grown to become one of the leading industrial groups in Egypt and the Middle East. For over 80 years, the Group has influenced the market across diverse sectors: Energy Solutions, Manufacturing, Lighting Systems, Building Materials, Retail, and Real Estate Development. Through continuous R&D, the Group addresses unmet market needs and drives towards a brighter future. Its commitment extends to compliance with international standards in health & safety, environmental awareness, and regulations. Our Values Quality – Innovation – Respect – Integrity – Trust. Milestones in Our History 1938: El Sewedy Electrical Equipment & Cables established. 1996: EGYLUX for advanced lighting solutions. 1997: ASF – steel structures & telecommunication towers. 2006: EMAS – switchgear & electrical products. 2007: El Sewedy Lamps and El Sewedy Cement. 2009: El Sewedy Ready Mix Concrete. 2012: El Sewedy Chemical Industries (ESCI). 2013: Abraj Real Estate Development. 2022: ASTK – fashion & streetwear brand.

TAQNOR

Egypt

TAQNOR is a leading and fast-growing lighting company, aiming to become a dominant player in Egypt’s electrical supplying market within the next 5 years. Established in 2010 with a complete vision and clear mission, our greatest strength has been our professional team of management, engineers, and technicians who have driven our growth and success. Our Vision To be recognized as one of Egypt’s leading contracting companies, delivering services that achieve customer satisfaction. Our Mission We are committed to on-time delivery with guaranteed performance, providing end-to-end solutions for our customers, supported by after-sales care and continuous technical support. Our Values Humility – Compassion – Honesty – Integrity – Determination – Trustworthiness – Appreciation – Self-Reliance – Attentiveness.

Hamad Al Alaiwi & Partners Contracting Co. LTD.

Saudi Arabia

Established in 1976 in Riyadh, Saudi Arabia, HAPCO has built a reputation as a trusted provider of residential and industrial electromechanical projects. Its dedication to excellence has earned long-term partnerships with prominent clients such as Saudi Oger, Saudi Binladin Group, ABV Rock Group, and Tecnimont, alongside projects in Jordan, the UAE, France, and Spain. The company’s foundation rests on high-quality work, timely completion, advanced technology, and safe working environments. HAPCO’s unique succession model has strengthened client trust, ensuring critical leadership and sustained growth. HAPCO’s multinational workforce brings expertise, innovation, and perseverance, continually enhancing its capabilities in the MEP industry. Branch offices in Lebanon, France, Spain, and the USA have further expanded its global footprint. Mission: To provide customers with excellence and value through superior performance in mechanical and electrical construction, reflecting quality, safety, craftsmanship, and professionalism at competitive prices. Vision: To become the foremost electro-mechanical contracting firm in the Middle East, recognized for innovation, integrity, and customer satisfaction.

alfanar

Saudi Arabia

Alfanar is a leading player in the electrical industry, engaged in the manufacturing of electrical construction products, EPC solutions, engineering services, and design consultancy. The company delivers comprehensive solutions for both conventional and renewable power plants, reflecting its commitment to energy diversification and sustainability. Its product portfolio includes switches, circuit breakers, transformers, cables, and complete electrical distribution systems. Through its EPC division, Alfanar has successfully executed large-scale power generation projects, infrastructure works, and industrial facilities across multiple regions. With a strong presence in the Middle East, Asia, Africa, and Europe, Alfanar combines state-of-the-art manufacturing facilities, highly skilled engineering teams, and strict adherence to international quality standards. It is recognized as a reliable partner that consistently exceeds expectations. Vision: To be a major player in electrical manufacturing and construction industries, defined by high-quality products, service excellence, and values that enhance human potential.

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