Türkiye

Who Are We?
Since 1986, Burda Bebek has been meeting the needs of mothers and babies through domestic production. Today, it is a leading and reliable company producing products under the Wee Baby brand, a leader in the pacifier and feeding bottle market.

Burda Bebek, which has gained a significant market presence with its Mycey and Bebsi brands, along with the Wee Baby brand, reaches consumers with a broad product portfolio of nearly 200 products, including pacifiers and feeding bottles, as well as special products for mothers, feeding supplies, bath, care and health products, accessories, teethers, and cosmetic care products. Located in numerous pharmacies, national supermarket chains, and baby stores across Turkey, it reaches consumers at over 30,000 sales points and exports to over 50 countries. According to IQVIA CH Flexview MAT data as of June 2025, Burda Bebek is the brand with the highest box sales in the pacifier, feeding bottle, and feeding equipment categories.

In 2017, the company increased its production capacity by establishing the largest mother and baby products factory in the Middle East and Turkey, boasting an annual production capacity of 16 million units across a 15,000 m² indoor area at its production facility in the Hendek 2nd Organized Industrial Zone. Burda Bebek uses FDA and European Union-approved raw materials throughout its production process, and manufactures in accordance with internationally recognized BRC CP and GMP standards. Thanks to its robust production infrastructure and modern machinery, the company demonstrates the quality, reliability, and compliance of its products and services with international standards. It is the first domestic company in its category in Turkey to receive a Product Conformity Certificate from the Turkish Standards Institute (TSE). It also certified its compliance with Turkish Standards with TS 1400 and TS 14350 certifications and holds ISO 9001 Quality Management System, ISO 14001 Environmental Management System, ISO 45001 Occupational Health and Safety Management System, and ISO 27001 Information Security Management System certifications.

Burda Bebek prioritizes women's employment and continues to strengthen women's place in the workforce by employing more than half of its workforce. Burda Bebek is advancing toward its goal of becoming the top-of-mind and most preferred brand in the region it serves, supporting mothers and babies with its innovative and reliable products.

Our Vision: To be the top-of-mind and most preferred brand in the region we serve by 2030, with every product and solution we offer.

Our Mission: To add value to the lives of mothers, babies, families, and business partners by consistently providing reliable, innovative, and sustainable solutions to best meet their needs and expectations.