Saudi Arabia

Founded in 1995 by Dr. Saleh bin Nasser Al-Farhan with the opening of its first branch in Al Salam district, Riyadh, Sanabel Al Salam has since grown into one of the Kingdom’s leading chains specializing in sweets, pastries, and baked goods.

Over the years, the company has expanded across Riyadh with multiple branches, gaining a reputation for offering high-quality products and innovative flavors. Sanabel Al Salam is recognized for creating memorable moments through its wide range of chocolates, cakes, cookies, and bakery items.

Vision:
To be the leader in baked goods and confectionery by delivering high quality and innovative flavors, creating unique and memorable moments with our products.

Mission:
To provide high-quality baked goods and sweets with creative flavors that bring joy and special moments to our customers.