Saudi Arabia

SAFA Co. Ltd. was established in 1990 in Jeddah, Saudi Arabia, and is one of the leading importers and suppliers of household and kitchenware products in the Kingdom.
The company operates three main offices in Riyadh, Jeddah, and Dammam, each equipped with modern showrooms, warehouses, and logistics services to ensure timely delivery and exceptional after-sales support.

SAFA’s philosophy is centered on quality, attention to detail, and outstanding customer service that meets the needs of both wholesale and retail sectors.

Our Activities

• Importing and distributing home and kitchenware products.
• Supplying major supermarket chains across Saudi Arabia.
• Partnerships with Manuel, Lulu Hypermarket, Al Saif Gallery, Al Jazira Markets, and others.
• Strategic partnership with Bin Dawood Group, including Bin Dawood & Danube Markets.

Digital Expansion

In line with Saudi Vision 2030, SAFA launched its own e-commerce store to offer a modern, seamless shopping experience and expand effectively into the retail sector while maintaining its excellence in wholesale operations.