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Algeria
Founded in 1991 by Mr. Arafat Obeid, CEO, Al-Aseel Company began its journey in Algeria focusing on stationery and office supplies.
After five years of dedication and steady growth, the Obeid family joined the company, reinforcing its foundation and accelerating its path to success.
In 2004, the group expanded its activities with the establishment of Al-Fares Industries, marking a significant investment milestone in Algeria and enabling a wider market presence.
The company owns the Vertex trademark, registered in 63 countries worldwide, including Algeria, China, the EU, the USA, and across Africa and the Arab world.
Vertex is globally recognized for its premium quality materials and affordable excellence, providing stationery products that balance durability, creativity, and value.
Our achievements would not have been possible without the intelligence, expertise, and dedication of our employees and the collaboration of our trusted partners from factories in Algeria, China, and beyond.
Today, Vertex World stands as your ultimate destination for premium stationery essentials, inspiring creativity, supporting education, and offering safe, high-quality products for students of all ages.
