Turkiye

Eyüp Sabri Tuncer, born in 1898 in Banja Luka, Bosnia and Herzegovina, migrated to Turkey with his family and later participated in the Turkish War of Independence, receiving the Independence Medal. In 1923, he founded a retail store in Ankara offering a wide range of products including tailored shirts, hats, perfumes, and leather goods.

Today, the Eyüp Sabri Tuncer brand operates with a strong commitment to sustainability, integrating environmental, social, and corporate governance principles. It prioritizes transparency, integrity, and social responsibility, aiming to deliver high-quality Turkish cosmetics that satisfy customers worldwide.

Vision: To maintain its heritage, trust, and become a global brand.
Mission: To achieve ultimate customer satisfaction through quality production, cultural values, and adherence to international standards in Turkish cosmetics.