Saudi Arabia

Gulf Elevators & Escalators Company (GEEC) was established in 1999, under the umbrella of Mayar Holding and in technical collaboration with the Fuji Elevator Association (FEA). Its creation came as a response to the growing demand for elevators and escalators across the Kingdom of Saudi Arabia and the wider Gulf region.

From its state-of-the-art manufacturing facility in Jeddah, GEEC became the first manufacturing plant in KSA and the Gulf region dedicated to elevators and escalators. Over the years, it has pioneered in marketing, manufacturing, installation, and maintenance of Fuji Saudi Arabia’s branded elevators and escalators.

The company has invested significantly in developing its plant into a modern and fully-equipped assembly unit, integrating advanced systems such as:
• Quality Management System (QMS) in conformance with ISO-9001:2000
• IT-based Enterprise Resource Planning (ERP) system

Mission

To lead the elevator and escalator industry by providing world-class products and services that exceed customer expectations. GEEC aims to build long-term partnerships with its clients, ensuring exceptional service through:
• Innovation and advanced technology
• Regional expansion across the MENA markets
• Strong base of key customers

Vision

To establish GEEC as the leading company in the MENA region, achieving the largest market share through:
• Commitment to quality
• Excellence in after-sales services

Core Values

GEEC’s success is built on values that drive every level of its operations, from small-scale processes to strategic goals:
• Quality: The cornerstone of GEEC’s reputation and a powerful self-marketing tool.
• Safety: Placing people’s and employees’ safety at the forefront, as the foundation of trust.
• Innovation & Creativity: Continuously introducing new ideas to stay competitive and ensure sustainability.