Saudi Arabia

Founded in 1979, Aljabr Soft Drinks began as a specialized beverage company, offering a wide range of FMCG products such as Rita, Bluna, and Jim Kola. Its filling plant is located in Al Hasa, featuring three main production lines equipped with advanced machinery for beverage manufacturing.

Mission: To provide a wide variety of trendy, world-class beverages that enrich consumers’ lives every day.
Values: Diverse – Adaptive – Relentless – Innovative – New – Generous.
Vision: To lead the beverage industry across Saudi Arabia and target geographies through continuous innovation.